Behavioral economics "nudge" the right behavior
Behavioral economics make all the compiled data, insight and analysis actionable. The practice takes into account psychological cues such as positive/negative framing of messages and gain/loss aversion to present better behavioral choices ("nudges"). Behavioral economics provides powerful tools to positively influence the choices target populations make.
The way these nudges are presented, combined with specific visual cues, can make the “best” choice more desirable. Effective nudges don’t force individuals to change. They subtly influence people to be more rational in their decision-making - to make better healthcare choices.