National health plan achieves 33% increase in member activation rate
In this case study, the health plan is trying to engage about 95,000 Medicare Advantage members with serious mental illness. These seniors live in 9 states. The plan’s initial outreach divided the group into four traditional marketing personas. Very few responded to the plan’s outreach to sign up for virtual mental health services.
One health plan’s largest self-funded employer asked to review member advocacy program results and an improvement plan within two weeks. NextHealth created a robust member behavior study.