Measuring “Lift” in the Real World
After using RCTs in dozens of client campaigns, NextHealth gleaned four...
Innovation for Healthcare Executives: Health Evolution Summit 2017 Key Takeaways
The 2017 Health Evolution Summit was exceptional. Here are some of my key...
HITRUST Certification Reflects NextHealth’s Commitment to Client Data Security
Since healthcare organizations are increasingly a prime target for...
Don’t Leave Digital Engagement Dollars on the Table
Given the wide adoption of technology, how are healthcare organizations using...
Using Python for Data Science
Python is a general purpose programming language which emphasizes code...
The Power of Maps in Healthcare
London, in the mid 1850’s, was a bustling city of about 2.5 million people...
Are You Being Nudged?
You may be surprised to learn that for nearly three decades, social scientists...
Integrate “Who, What, and How Well” for Consumer Behavior Change
It’s hard to read about healthcare today without bumping into a product,...
How to Find the Signal in the Noise
Changing consumer behavior is complicated. Many different factors can impact...
The 3 Most Important Database Principles Driving Big Data ROI
Last month, Eric Grossman, the CEO of NextHealth Technologies (“NHT”),...