What is "Lift", P-Value, Attribution - NextHealth Technologies, Inc.

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Dr. Doug Popken, SVP Analytics, details why lift and proper attribution are critical for program optimization.

NextHealth was founded by industry visionaries who are passionate about empowering people to make the best healthcare decisions. Our employees are our most important asset. We are obsessive about finding new and inventive ways to continue to deliver profound customer value. The company is headquartered in Denver, Colorado – an exceptional place to live, work, and innovate.

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